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week 10 (Designing&Managing Service)
10. Designing&Managing Service
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week 9 (Setting Product Strategy)
9. Setting Product Strategy
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week 6 (Creating Brand Equity)
6. Creating Brand Equity
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week 5 ( Identifying Market Segments, Targets and Crafting Brand Positioning)
5. Identifying Market Segments, Targets and Crafting Brand Positioning
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week 4 (Analyzing Consumer Market)
4. Analyzing Consumer Market
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week 3 (Creating Long Term Loyalty Relationship)
3. Creating Long Term Loyalty Relationship
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week 2 (Marketing Insight)
2. Marketing Insight
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week 1
1. Defining Marketing for the 21the Century
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